In professional beauty, we often talk about what a product does. We look at the formulation, processing, technique and finished result.
But sometimes, the story behind why a product exists is just as important.
Introducing BRIK & PEARL®, a new professional lash lift and brow lamination system, created to bring greater control, flexibility and care into the treatment room.
More than a new addition to the Elleebana family, BRIK & PEARL® represents decades of experience, education and connection within the lash and brow industry. Its name carries a deeply personal family story, while its formulation reflects the changing needs of today's lash and brow professionals.
From traditional lash lifting and brow lamination to freestyle, glueless and approved modern Korean-inspired techniques, BRIK & PEARL® has been developed for artists who want more choice in how they work.
The Story Behind BRIK & PEARL®
The story of BRIK & PEARL® begins with family.
Traditionally associated with a 30-year anniversary, the pearl became a fitting symbol for three decades of Elleebana, its educators, distributors, artists and global community.
PEARL represents that 30-year milestone.
BRIK represents the strong foundations that made those 30 years possible.
But the name carries an even more personal meaning for Elleebana CEO, Zoe Mitter.
Zoe's father was a bricklayer by trade, while her mother's name, Margaret, means "pearl". Even the name of the third product within the system, LASH LIFE Volume Filler, carries a family link, with Zoe meaning "life" in Greek.
Together, BRIK, PEARL and LIFE connect the system back to the people, values and foundations behind the company.
Family has always played an important role in Elleebana's story. As the brand continues to grow alongside Elleebana®, Elleeplex Profusion® and Helyx Hybrid®, BRIK & PEARL® carries that history forward while answering the needs of a new generation of lash and brow treatments.
The three steps of BRIK & PEARL®, Bond Flex, Bond Lock and LASH LIFE Volume Filler, work together as a professional lash lift and brow lamination system designed to reshape, set and condition the hair with greater control throughout the service.
FREE LAUNCH WEBINAR
You are invited to an exclusive FREE launch webinar introducing Brik & Pearl. Hosted by Lorna Mercer, Arrow Beauty trainer, with special guest Lauren, Elleebana Master Educator, this webinar walks through the science behind the system, its professional applications and the results.
Webinar Details
The webinar will be held via Zoom
Date: Monday, 12th October 2026
Time: 10:00 AM NZT
*A recording will be available for those who register in advance*